SMPS DC “Loves New Members” Campaign

As the SMPS DC PR/Communications Director, launched the “SMPS DC Loves New Members” campaign. This campaign was developed to drive chapter membership among new members. In February 2014, the SMPS DC PR/Communications team developed custom graphics for SMPS DC’s owned media channels, key messaging for social media posts, and a strategy to engage other SMPS DC chapters through various social media channels.

You can read more about this campaign here.