SMPS DC “Loves New Members” Campaign

As PR/communications director for SMPS DC, launched the “SMPS DC Loves New Members” campaign to increase chapter membership among new members. In February 2014, the SMPS DC PR/communications team developed custom graphics for the chapter’s owned media channels, key messaging for social media posts and a strategy to engage other SMPS chapters through various social platforms.

You can read more about this campaign here.